As a senior social media strategist, my industry experience ranges from CPG, to B2B, to industry verticals within technology, healthcare, financial, entertainment, professional sports and tourism. I've worked on local and national brands including:
SC Johnson - Social Strategy Lead (on four brands including Mrs. Meyer’s Clean Day, Glade, Caldrea and Lysoform)
Chicago White Sox - Social Strategy Lead
CDW - Social Strategy Lead
Kaiser Permanante - Social Strategy Lead
Boys and Girls Clubs of America - Public Relations and Social Strategy
Door County Visitor's Bureau - Social Strategy
And more
View more specific examples below.
Global social strategy lead:
- Lead the team on developing creative assets that drive awareness and conversion across multiple platforms including Facebook/Instagram, Pinterest, Twitter Snapchat, YouTube and Amazon.
- Develop and manage global brand playbook (including guidelines for global creative adoption)
- Manage global teams to follow brand guidelines as they bring the brand to life across the globe
- Develop and inform POVs on new social innovations and impact on current work
- Work directly with media teams to optimize content based on buying, targeting and relevance
Creative/content strategy:
- Plan and brief social/digital creative and messaging based on client priorities and relevance with innovation and best practices in mind.
- Work with internal planning and creative teams to develop new campaign concepts and executions
Global community management lead:
- Develop and maintain guidelines and FAQs globally for the brand
- Oversee global expansion and manage global teams within the agency network who manage local and regional accounts for the brand
Campaign Work
Global social strategy:
- Lead the team on developing creative assets that drive awareness and conversion across multiple platforms including Facebook/Instagram, Pinterest, Twitter Snapchat, YouTube and Amazon.
- Develop and manage global brand playbook (including guidelines for global creative adoption)
- Manage global teams to follow brand guidelines as they bring the brand to life across the globe
- Develop and inform POVs on new social innovations and impact on current work
- Work directly with media teams to optimize content based on buying, targeting and relevance
Creative/content strategy:
- Plan and brief social/digital creative and messaging based on client priorities and relevance with innovation and best practices in mind.
- Work with internal planning and creative teams to develop new campaign concepts and executions
Global community management lead:
- Develop and maintain guidelines and FAQs globally for the brand
- Oversee global expansion and manage global teams within the agency network who manage local and regional accounts for the brand
Campaign Work
- Holidays
- Memories
- How-to
Senior Social Media Account Executive
Social strategy lead. Responsibilities include:
• Social Strategy (platform, content, paid social)
• Paid social management (strategy, execution)
• Measurement and Analytics
• Content planning
Social Strategy Consultant:
- Develop and maintain social playbook and guidelines across Facebook, Twitter and Instagram
- Consult on creative and strategy for upcoming campaigns and special events
- Work with creative teams to develop best-in-class ideas and creative work for the team
- Develop and inform POVs on new social innovations and platform updates
Public Relations Account Executive
Ongoing counsel, execution and support for the Boys & Girls Clubs of Greater Milwaukee's focus areas of education support, safety and community advancements. Responsibilities include:
• Ideation and development of strategic media outreach
• Draft, edit and distribute traditional public relations materials including press releases, fact sheets, media alerts and media kits
• Interact with media to build relationships and pitch story ideas
• Track media coverage in both local and national publications including local publications like the Milwaukee Journal Sentinel, Business Journal of Greater Milwaukee and national non-profit publications.
Published Stories include:
Children march at Boys & Girls Clubs to promote safety
Boys & Girls Club holds summit to help girls grow into responsible adults
Hal Leonard executives donate $5 million to Milwaukee Boys & Girls Clubs
Boys & Girls Clubs of Greater Milwaukee celebrate the "Year of the Girl"
$500,000 donation to keep Boys & Girls Club programs running
As a social media strategist and PR storyteller, I've served as an account executive in both practices. My industry experience ranges from nonprofit, to consumer-facing products, to healthcare, financial, entertainment and tourism. I've worked on local and national brands including:
InSinkErator- "What Happens When Food Goes Down the Garbage Disposal" contest
Kaiser Permanante - Colorado Permanente Medical Group Recruitment Initiative
Mattress Firm - Wisconsin Public Relations effort
The Milwaukee Theatre - Event Public Relations and Social Media Management
Door County Visitor's Bureau - "Capture Door County" Instagram initiative
And more
Event committee member and co-manager of social media at the Rock the Green music festival, a fully sustainable music event in Milwaukee. Responsibilities included:
• Social media management on platforms including Facebook, Twitter and Instagram.
• Social media content development and implementation.
• Social media engagement before, during and after event with musicians, fans, event attendees, etc.
• Blog writer
• Event volunteer
